Semalt: Excluding Internal Traffic From A Google Analytics Account

A lot of multinational corporations use Google Analytics software because of its effectiveness and reliability. This software is used for monitoring traffic as well as giving its users useful information on the type of visitors that access a website. It also gives information on what the visitors do when they visit a website. The best thing about Google Analytics is that it can be customized, easy to use and also free of charge. Google analytics is useful in keeping unwanted data off websites. It is advantageous for a website to indicate that it receives a lot of views. This is because it can be helpful in ensuring that more revenue can be obtained from advertisements, which will eventually lead to an increase in the sales volume. However, if the reporting data contains rogue data, then its credibility of would be misleading.

Julia Vashneva, the Senior Customer Success Manager of Semalt, tells that this bad data is harmful because it affects reporting data. It has a negative effect on internal traffic and should be excluded from the computer. The source of such unwanted data may be referral spam. This data can be excluded in a simple procedure if followed correctly.

The first step is to identify your IP address. Finding out the IP address is easy you just have to Google "what's my IP address? "in the search results, the IP address appears as a number at the top of the screen, which should be jotted down for future reference. After you have identified the IP address, you need to log into your Google Analytics account and select the account that you wish to block the unwanted data. Under the account menu, select the Admin button and click on the admin link. After the Admin link has opened, select on the filters section and choose the All filters option. This should be followed by the selection of the new filter option followed by the add filter selection. After you have selected the add filter option, it is required that you create a name for the filter. The name of the filter can be any, for instance, you can choose to name it Home traffic or Work traffic. After the naming of the filter, you should click on the exclude button.

Selecting the exclude option ensures that you do not block useful data but only rogue data that is not required in the reporting data. The excluding option is then followed by selecting "traffic from the IP address." The next step is to select the "that are equal to" option which should be followed by keying in the IP address that was generated in the first step. After this has been done, you need to highlight the "All website" option and then click on the "Add button." The final step is to select the save button.

After the above procedure has been followed, internal traffic will be blocked from being displayed in your Google analytic account. This means that when you access your website, there will be no recording of your own internal traffic.